On Friday, 5th June, the Faculty of Arts of the University of Niš will have the opportunity to host Ivan Savić, Marketing Director of FAZI, who will give a guest lecture to students. The event will be organized within the Center for Lifelong Learning of the Faculty of Arts, in the premises of the SKIP center in the city center.
The lecture will provide students with insight into modern approaches to brand development and user experience, as well as the role of designers in the modern business environment. It will open up questions about the relationship between design, marketing and strategy, as well as how visual identity is implemented through different points of contact with users.
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